Hubspot CRM

Hubspot CRM

A CRM, by its very name, is a system for managing relationships with your customers.

For most businesses, their most valuable and important asset is their customers. In the early days at a lot of companies, the details about those customers — who they are, how they’ve interacted with your organization — are spread out in many different places. The CEO’s brain, a sales rep’s inbox, the accountant’s stack of invoices.

As a business grows, it quickly becomes necessary to have one central place where all of this information lives.

Your team will be slowed down without quick answers to important questions. Who are our customers? How do we get in touch with them? How do they interact with our content? What does our pipeline of new business look like?

Your prospects and customers will feel the pain when your team isn’t on the same page. From their perspective, they have a relationship with one company, not a collection of different people and departments. Everyone on your team needs context about every customer’s needs, wants, and current state, so they can pick up the conversation where it left off.

These are the problems that CRM systems are designed to solve. With one central place to organize all the details of your leads and customers, it’s easy for everyone on your team to gain insight into the state of your business, and the status of every customer relationship.

Who should use a CRM?

Who uses CRM? The short answer is that any company that wants to maintain a relationship with their customers can benefit from using a CRM system. To get a little bit more specific, there are two groups of companies that often see the most benefit:

Who uses CRM?


The short answer is that any company that wants to maintain a relationship with their customers can benefit from using a CRM system. To get a little bit more specific, there are two groups of companies that often see the most benefit:

 

  • B2B companies, which typically need to track leads and customers across long sales cycles and through upgrade paths (e.g., a software company, a recruiting firm).

 

  • Considered-purchase B2C companies (e.g., a jeweler, a landscaping service, or a realtor)

Can CRM system help my business?


That being said, there are a lot of companies out there who don’t fit the above two profiles, but still see value in using a CRM system. Another way to consider whether or not a CRM system can help your business is to think about the challenges that CRM systems aim to solve:

  • Do you have a need for maintaining a central list of information on your leads and customers? Does this information live in several different places?

 

  • Are your customers regularly interacting with multiple people on your team? How does everyone keep track of where the conversation with any one customer left off?

 

  • Do you need a way to better understand the productivity of your sales team? Does your sales team have a structured process they follow?

The Evolution of CRM

What driving forces will define CRM’s future? Well, that depends on whom you ask. Most experts agree that businesses will naturally gravitate toward whatever CRM systems — or alternatives to CRM — actually drive business results.

We help small and professional companies integrate and train there staff how to use HubSpot, the future of CRM is something we think about a lot. Over the years, we’ve seen and heard from our customers, many of whom face the same challenges with their CRM systems:

  • Most CRM systems are complicated, and using them properly requires a lot of manual work on the sales team (who usually don’t see equal value in return).
 
  • Most CRM systems are empty databases that don’t have any insight into what customers are up to on your website, on social media, and in the many different places places and ways that customers interact with your company today.
 

With these realities in mind, in 2014 HubSpot launched HubSpot CRM. Designed to work seamlessly with the HubSpot marketing product, we went a step further to make it 100% free for anyone to try and use. No user limits, no storage limits, no time limits.

Who uses CRM?


The short answer is that any company that wants to maintain a relationship with their customers can benefit from using a CRM system. To get a little bit more specific, there are two groups of companies that often see the most benefit:

 

  • B2B companies, which typically need to track leads and customers across long sales cycles and through upgrade paths (e.g., a software company, a recruiting firm).

 

  • Considered-purchase B2C companies (e.g., a jeweler, a landscaping service, or a realtor)